Advanced Routing
Audience Targeting
Send users to different destinations based on who they are and where they are.
Geo Targeting
Location-Based Routing
Redirect users to localized versions of your site. We support targeting by Country (ISO code) and City.
Country Level
Example: Route users from FR (France) to /fr/accueil.
Rule: Country IS France
City Level
Example: Route users from New York to a specific event page.
Rule: City IS New York
Device Targeting
OS & Platform Routing
Send mobile users to app stores or deep links, while keeping desktop users on your website.
iOS Users→ /app-store
Android Users→ /play-store
Desktop / Default→ /download
Language Targeting
Accept-Language Routing
Automatically detect a user's preferred language from their browser settings and route them accordingly.
🇺🇸 English
🇨🇳 Chinese
🇪🇸 Spanish
+ many more
Split Testing (A/B)
Percentage-Based Routing
Running an experiment? Split traffic between two or more destinations based on percentage weights.
Variant A (50%)
/landing-page-v1
Variant B (50%)
/landing-page-v2
Rule Priority
When you add multiple conditions (e.g., Geo + Device), UrlEdge evaluates them in order from top to bottom.
Important: The first matching rule wins. Place your most specific rules (like "City is London") above broader rules (like "Country is UK").