Track Every Click
Generate precise tracking links for Google Analytics. Measure the impact of your campaigns across email, social, and ads.
The full URL of the page you want to track.
Generated URL
Why use UTMs?
Without UTMs, traffic from email, social media, and paid ads often gets lumped into direct or referral traffic. Add tags to see which tweet or newsletter actually drove the sale.
Why Track Your Links?
If you can't measure it, you shouldn't spend money on it. UTM parameters unlock granular insight into marketing performance.
Prove ROI
Know exactly which ad, newsletter, or campaign blast drove revenue instead of just generic traffic.
A/B Test Content
Use utm_content to see whether Button A or Button B got more clicks in your email or paid creative.
Clean Data
Separate social organic from social paid with precise medium tags instead of guessing later in reports.
Best Practices
Follow these rules for clean, usable analytics data.
Use Lowercase
Analytics tools are case-sensitive. Always use lowercase, for example twitter instead of Twitter, to avoid fragmented data.
Keep it Short
Avoid full sentences. Use simple labels like summer-sale or header-banner, with dashes instead of spaces.
Shorten It
UTM links are long and ugly. Wrap them in a short link before sharing them publicly.
Questions & Answers
Mastering campaign tracking.
Ready to Scale?
Use URLEdge to manage, shorten, and track your campaign links at scale.