UrlEdge
Core Feature

Smart Redirect Routing

Build edge routing rules that combine 301/302 redirects, geo and device conditions, A/B splits, regex, wildcards, analytics, and migration controls.

https://console.urledge.com
Active
Sorted byNewest
M

Main Site Redirection

Primary domain landing page mapping

301Created on February 12, 2024MarketingSEO
Clicks
12,482
DNS Ready
SSL Active
Active
urledge.com/*
urledge.io/$1
G

Global Campaign A/B Test

Split traffic between new landing pages

A/B SplitCreated on February 14, 2024MarketingAdvanced
Clicks
4,210
DNS Ready
SSL Active
Active
urledge.com/promo/*
urledge.io/variant-a/$1
60%
urledge.io/variant-b/$1
40%
L

Legacy API Proxy

Backend infrastructure migration rule

ProxyCreated on February 10, 2024APIInfra
Clicks
850
DNS Pending
SSL Pending
Paused
api.old-version.com/v1
api.v2.com/core

Regex & Wildcard Rules

Capture path segments, normalize legacy URLs and rewrite destinations without touching server config files.

  • Normal (Path matching)
  • Exact Path matching
  • Regex (Regular Expressions)

Operational Structure

Keep large redirect inventories organized with folders, tags and collaboration-friendly workflows.

  • Hierarchical Folders
  • Custom Labels & Tags
  • Global Search & Filter

Built-in Observability

See which rules are active, how they perform and where redirect chains or anomalies show up.

  • Redirect Expiration Dates
  • Custom HTTP Status Codes
  • Path & Parameter Forwarding

Smart Redirect Routing at the Edge

Route visitors by country, device, campaign, fallback, or split-test rule without scattering redirect logic across app code and server config.

Route by Condition

Target traffic based on origin or device type.

Geography Is
United StatesUnited KingdomJapan
marketing.site/en/*
Device Is
MobileTablet
app.link/download
Default Fallback
urledge.com/global-entry

Zero Latency Propagation

Changes are deployed globally to all edge nodes in seconds.

Enterprise-Grade Security

Every link is protected by our global link firewall and threat detection.

Full Traceability

Real-time analytics for every hop in the redirection chain.

Need more scale?

Explore our Enterprise solutions for high-volume redirection needs, custom SDKs, and dedicated support.

Enterprise Capability

Bulk migrations without spreadsheet chaos

Import redirects in batches, validate mapping quality and push large migrations to production with fewer manual checks.

CSV import validation
Rollback-friendly batches
Regex-aware mapping
Pre-deploy review
https://console.urledge.com
MIGRATING
shopify_export_final.csv
VALIDATING
/products/old-tee/collections/shirts/tee
/pages/contact-us/contact
/blog/feed.xml/rss
Running Loop Check...
Enterprise Capability

Govern redirect sprawl across teams

Use folders, metadata and ownership patterns to keep large redirect programs readable and maintainable.

Nested folders
Metadata tags
Shared ownership
Audit visibility
https://console.urledge.com
Firewall Events
Threat Detected
GPTBot Blocked
User-Agent filter applied on /pricing
Enterprise Capability

Workspace Structure

Use folders, metadata and ownership patterns to keep large redirect programs readable and maintainable.

Nested folders
Metadata tags
Shared ownership
Audit visibility
https://console.urledge.com
Project Root
Campaigns
Marketing
API Proxy
Active Rules
Summer Campaign
#Ads#Q3
Redirect V2
#Infra
Landing Page
#SEO
Reference Guide

Which Redirect Should You Use?

Choosing the wrong status code can damage SEO and user flows. Here is a quick guide to UrlEdge's supported methods.

301
Moved Permanently

The gold standard for SEO migrations. Passes 99% of link equity to the new URL.

Best ForSite Migrations, HTTP to HTTPS
302
Found / Temporary

Tells Google to keep the original URL indexed. Does not pass link equity immediately.

Best ForA/B Testing, Seasonal Promos
307
Temporary Redirect

Modern version of 302. Guarantees that the HTTP method stays unchanged.

Best ForForm Submissions, API Auth
308
Permanent Redirect

Modern version of 301. Preserves HTTP method for permanent endpoint moves.

Best ForAPI Versioning (v1 -> v2)
Proxy / iframe
Masked

Fetch content from the target while the browser URL remains unchanged. Useful for white-label and embedded flows.

Best ForAffiliate Cloaking, SaaS Whitelabel

Take control of every redirect rule.

Run migrations, routing experiments and operational workflows from one global edge platform.