UrlEdge
SEO Migration Redirects

Permanent 301 Redirects That Protect Migration Traffic

Move pages, folders, or domains without sending old links to 404s. UrlEdge's edge-native 301 redirects preserve SEO signal continuity while delivering <30ms latency globally.

https://

GET /old-page
EDGE Routing
301 -> /new-page

Why 301 Redirects Matter

When you move a page, search engines need to know where it went. A 301 redirect is the standard way to tell Google that a page has moved permanently and ranking signals should move with it.

  • Preserve SEO Signal Continuity
  • Prevent 404 Errors & User Frustration
  • Update URL Structure Without Losing Traffic
  • Automatic HTTPS Enforcement

Technical Specifications

Status Code301 / 308
Cache-Controlpublic, max-age=31536000
Global Latency< 30ms (Anycast)
Protocol Support
HTTP/2HTTP/3

Where 301 redirects matter

Use permanent redirects when old URLs need to keep working after a migration, cleanup, or domain move.

Domain Forwarding

Moving from .net to .com? Forward your entire domain root and all paths with a single wildcard rule.

CMS Replatforming

Migrating from WordPress to Next.js or Shopify? Map old permalink structures to new routes with less manual work.

Intelligent Wildcards

Redirect /blog/* to /news/* automatically using advanced pattern matching logic.

Global Edge Delivery

UrlEdge pushes your redirect rules globally on Cloudflare-backed edge coverage.

🌍

1. Request

User visits old-brand.com/page

⚡

2. Edge Lookup

Nearest edge node finds the rule in under 5ms

✅

3. Redirect

Browser receives the 301 response immediately

Redirect Types Compared

TypeSEO ImpactBrowser CachingBest Use Case
301 Strong signal transferPermanentSite Migrations, HTTPS
302Temporary signal handlingNoneTemporary Sales, Maintenance
308 Strong signal transferPermanentModern Apps (Keep POST)

Frequently Asked Questions

In most migrations, 301 redirects pass ranking signals to the new URL and are widely used to maintain SEO continuity.

Ideally, forever. Backlinks from other sites may never be updated. If you must remove them, wait at least one year so search engines have time to fully process the new structure.

You can use redirects for branded affiliate links, but choose the status code carefully. Use 301 only when the destination is meant to be permanent; use a temporary redirect for offers that may change.

Performance Benchmark

Server-side vs. Edge Redirects

Origin-level redirects usually require the request to reach your server or application before the browser receives a Location header. UrlEdge resolves the rule at the nearest available edge location instead.

The practical result is less origin work and a faster redirect path for visitors.

30ms
UrlEdge TTFB
180ms
Origin Server

Ready to move redirects out of server config?

Create permanent redirects for migrations, domain moves, and URL cleanup before old links turn into 404s.