UrlEdge
Developer Tools

Wildcard & Regex Redirects
Without the Headache

Migrating a massive site? Don't create 10,000 individual rules. Use wildcards (*) and regex patterns to rewrite traffic instantly. Includes AI pattern generator.

https://

GET /blog/2023/post-1?ref=twitter
EDGE Routing
301 -> /new/post-1
AI Pattern Generator Available

Routing Logic for Developers

Static redirects are fine for simple changes, but real-world applications need logic. Move entire directory structures, clean up messy URLs, or enforce SEO standards with a single rule.

Rule Editor
Match Found
Expression (Regex)
^/old-blog/(.*)$
Destination URL
/new-blog/$1
Test Input:/old-blog/hello-world
Result:/new-blog/hello-world

Wildcard Matching (*)

The simplest way to bulk redirect predictable paths. Use * to match a path segment, for example /docs/* to support.example/*.

Advanced Regex (PCRE)

Use capture groups, lookaheads, and stricter matching when wildcard rules are too broad for the URL structure.

Query Param Cleanup

Automatically strip tracking parameters like utm_source or fbclid, or rewrite them into clean URL paths for better SEO.

Common Regex Patterns (Cheat Sheet)

Copy these battle-tested patterns to solve common SEO headaches.

Remove Trailing Slash

Match:^(.*)/$
Target:$1

Enforce clean URLs by removing the slash at the end, for example /about/ -> /about.

Force Lowercase

Match:[A-Z]
Target:Lower($0)

Prevent duplicate content issues by forcing all URLs to lowercase.

Migration: Date to Slug

Match:^/202[0-9]/[0-9]{2}/(.*)$
Target:/posts/$1

Modernize WordPress URLs by removing the date structure.

Extension Stripper

Match:^(.*)\.(html|php|aspx)$
Target:$1

Hide your tech stack. Turn /contact.php into a clean /contact URL.

Subdomain Consolidation

Match:^https://blog.brand.example/(.*)
Target:https://brand.example/blog/$1

Merge subdomains into subfolders to strengthen overall domain authority.

Query Param to Path

Match:^/products\?id=([0-9]+)
Target:/item/$1

Convert ugly dynamic parameters into SEO-friendly static paths.

Safety First Architecture

Test Before You Deploy

Complex redirect rules can break important paths. Test them in a simulator before they reach production traffic.

Live Simulator

Type in a source URL and see exactly which rule matches and where it redirects, without actually changing anything.

Loop Detection

Our engine automatically detects infinite redirect loops and blocks the rule before it goes live.

Instant Rollback

Made a mistake? Revert to the previous configuration version instantly with a single click.

Frequently Asked Questions

Yes. UrlEdge can suggest a pattern from a plain-language goal, such as removing the year from blog URLs. You should still test the generated rule against real examples before publishing.

Effectively none. We compile your Regex rules into highly optimized machine code at the edge. Even with hundreds of complex rules, latency is typically under 1ms.

Ready to test complex redirect rules?

Use the visual builder and simulator to validate wildcards, regex captures, and query handling before deployment.