A/B Testing, Without the Flicker
A multi-destination traffic splitter for landing pages, campaigns, and canary releases. Route visitors at the edge with zero flicker and no client-side script.
- Zero layout shift (CLS) or content flashing
- Replaces heavy client-side JS SDKs
- Multi-destination splitting before the page renders
- Sticky sessions via lightning-fast edge cookies
- Perfect for Next.js, Nuxt, and static sites
Edge Rules Playground Enterprise
Configuration Sandbox
Data-Driven Decisions at the Edge
Split one link across multiple destinations before the page loads, keep sessions consistent, and compare variants without adding another experimentation script to the browser.
Landing Page Tests
Test landing pages, headlines, and calls-to-action without the flicker typical of client-side experimentation tools.
Canary Releases
Safely deploy new features to 1% or 5% of traffic before rolling out to your full user base.
User Stickiness
Ensure users consistently see the same variant during their session by relying on edge-native cookies.
No-SDK Performance
Because decisions happen in memory at the edge, site performance remains fast and predictable.
Real-Time Tracking
Integrated analytics show exactly how each variant performs against your conversion goals.
Staged Rollouts
Gradually increase traffic to your winning variant as confidence grows.
Built for Winning Experiments
Use multi-destination edge splitting when the destination can change without rebuilding the page or shipping a new client-side SDK.
Landing Page Optimization
Test new headlines, offers, or destination pages and compare which version turns more visitors into leads.
Canary Releases
Safely roll out your new UI to 5% of traffic. Stop the rollout instantly if errors occur.
Pricing & Offer Testing
Experiment with discount banners or subscription pricing models without hard-coding rules.
Launch a Test in Seconds
Define variants, choose weights, and publish the split from the redirect layer.
Define Variants
Enter destination URLs for Variant A and Variant B. They can be different pages, subdomains, or separate servers.
Set Weights
Adjust the traffic split slide (e.g. 50/50). You can also add conditions like 'Only US Users' to the test.
Deploy & Track
Hit deploy. Changes propagate globally in seconds. Watch real-time analytics to pick the winner.
Questions & Answers
Common questions about edge-native experimentation.
Ready to run faster experiments?
Launch high-performance A/B tests and canary releases without client-side flicker.