A/B Testing, Without the Flicker
The server-side traffic splitter for modern teams. Run complex experiments and canary releases at the Edge with zero flicker and 0ms latency impact.
- Zero layout shift (CLS) or content flashing
- Replaces heavy client-side JS SDKs
- Zero-latency traffic splitting at Layer 7 (Edge)
- Sticky sessions via lightning-fast edge cookies
- Perfect for Next.js, Nuxt, and static sites
Edge Rules PlaygroundEnterprise
Configuration Sandbox
Data-Driven Decisions at the Edge
Stop guessing and start measuring. URLEdge gives you the power to run sophisticated A/B tests and canary deployments without slowing down your site or installing bloated SDKs.
Seamless A/B Tests
Test landing pages, headlines, and calls-to-action without the 'flicker' typical of client-side JS tools.
Canary Releases
Safely deploy new features to 1% or 5% of your traffic before rolling out to the entire user base.
User Stickiness
Ensure users see the same variant consistently throughout their session using our edge-native cookies.
No-SDK Performance
Because decisions happen in our edge network (RAM), your site performance remains lightning-fast.
Real-Time Tracking
Integrated analytics show you exactly how each variant is performing against your conversion goals.
Staged Rollouts
Gradually increase the traffic weight to your winning variant as you gain confidence in its performance.
Edge vs. Client-Side Testing
| Feature | URLEdge (Edge) | Traditional JS Tools |
|---|---|---|
| UX Flicker (Flash) | Zero Flicker | Highly Visible |
| Performance Impact | Zero (Network Layer) | Increases Page Load |
| Setup Complexity | No SDK / No Code | Requires JS Snippets |
| SEO Compliance | Perfect (302-based) | Risky (DOM injection) |
Built for Winning Experiments
From growth marketers to SREs, URLEdge provides the tools to move fast with confidence.
Landing Page Optimization
Test new value propositions or HERO designs. Find which USP converts more visitors into leads.
Canary Releases
Safely roll out your new UI to 5% of traffic. Stop the rollout instantly if errors occur.
Pricing & Offer Testing
Experiment with discount banners or subscription pricing models without hard-coding rules.
Launch a Test in Seconds
No complex setups. No DNS headaches. Just pure efficiency.
Define Variants
Enter your Destination URLs (Variant A & B). These can be different pages, subdomains, or completely different servers.
Set Weights
Adjust the traffic split slide (e.g. 50/50). You can also add conditions like 'Only US Users' to the test.
Deploy & Track
Hit deploy. Changes propagate globally in seconds. Watch real-time analytics to pick the winner.
Questions & Answers
Everything you need to know about edge testing.
Optimize with Intent
Stop guessing what works. Let the data drive your conversion growth at the edge.