Building the Edge Routing Layer
for the Modern Web
UrlEdge was born from a simple frustration: redirects shouldn't be a bottleneck. We're on a mission to make every click instant, secure, and intelligent.
In 2023, we were managing dozens of domains across multiple projects. Every time a campaign ended or a site migrated, setting up redirects was a painful process.
Simple 301 redirects took days to deploy. Complex regex rules broke the load balancer. SSL certificates expired and took sites offline.
We looked for a solution. We found only two options: expensive enterprise CDNs with clunky UIs, or managing our own Nginx servers.
We believed there had to be a third way. A developer-first platform that treated Routing as Code. Where a redirect could be deployed in milliseconds, not days.
So we built UrlEdge. Not just to solve our own problem, but to build the missing routing layer of the modern web.
Engineering DNA
We are builders first. Here is how we think about software.
No Black Boxes
We believe infrastructure should be transparent. Our status page shows real-time metrics, and our core redirection logic is open source.
Standards over Proprietary
We stick to standard HTTP status codes and headers. No proprietary lock-in. You own your routing data.
Performance as a Feature
If it adds more than 5ms of latency, we don't ship it. Our edge network is obsessed with Time-to-First-Byte (TTFB).
Privacy by Design
We don't sell your traffic data. We don't use cookies for tracking. We are compliant with GDPR, CCPA, and SOC2.
Our Journey
From a single commit to a global network.
The Frustration
Our founder, while scaling a previous SaaS, spent days debugging Nginx config files just to handle a complex migration. The idea for 'Redirects as a Service' was born.
First Lines of Code
Built the initial prototype using Edge Functions. The goal was simple: faster than Nginx, easier than Cloudflare Page Rules.
Public Launch
Launched publicly and open-sourced the core routing engine. Early adopters helped shape the product roadmap.
Platform Expansion
Released SSO, Team Collaboration, and the Terraform Provider. Expanded the feature set for production workloads.
Global Infrastructure
Expanded to globally distributed edge locations with a continued focus on low latency and high availability architecture.
Think Global, Ship Local
We are a fully distributed team spanning 8 time zones. We build tools that empower developers to reach users anywhere on Earth.
Ready to speed up your redirects?
Join teams building faster, more reliable routing with UrlEdge.
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